Design and build of a 250sqm two storey exhibition stand at the Grand Designs expo to demonstrate the breadth of Samsung’s technology across Mobile, TV and Home Appliances, and how the products work within the context of ‘The connected home’. The installation was conceived, designed and installed within 3 weeks and featured the harmonious integration and connectivity of over 30 Samsung products. Ranging from wireless vacuums to washing machines and the latest TV technology a series of immersive room sets were used to showcase the offering, provide product demonstrations and group sessions. To further enhance the experience and strengthen the business model for the show designated retail areas were designed to simulate an ‘in store’ environment for the exploration and purchase of Samsung products. Since the successful delivery of the stand at Grand Designs the stand kit has been reconfigured and installed across a 2 year programme of events and exhibitions.