Creation of event spaces that amplify New Balance’s position as an expert in running performance with consumer facing, mobile experiences. Experiences primarily geared around New Balance’s running portfolio and the Virgin London Marathon Sponsorship. Supporting runners on their journey up to the race and enforcing the brand positioning around ‘Everybody’s Race’. Further integrated adaptability was fundamental to allow activations in the spaces across the full range of the New Balance product campaigns, product lauches and retailing platforms.
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