Activating the lead sponsor at the summer series of cricket One Day Internationals. Creation of a fan zone experience that plays on the nuances of the traditional cricket pavilion to set the scene and provide a canvas to highlight the visual identity of the Royal London brand. Engagement was achieved through the inclusion of a range cricket based games and experiences that provided light hearted competition, data capture and social exposure using the hashtag #RLPavilion.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/770bc93c-fdf8-475c-a1d4-561b5ec56131/c8f99c92-5cc7-48f0-907a-805fbbd3a45d_rw_1920.jpg?h=fb3dd29ca332a94bd40d9e7f79e9d164)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/770bc93c-fdf8-475c-a1d4-561b5ec56131/d072f3a2-e534-4fdc-8487-2e7215186d11_rw_1920.jpg?h=f336b645699c1ec7c34f430254bd65d0)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/770bc93c-fdf8-475c-a1d4-561b5ec56131/624bc2e9-e159-4cf6-ba86-cf2a092f4bcd_rw_1920.jpg?h=70e5cdf3ac7c38ddc318e2460953d358)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/770bc93c-fdf8-475c-a1d4-561b5ec56131/20e40118-b269-4de5-8a33-25d865f5865a_rw_1920.jpg?h=464b5efbb2b1664c6ba7a7acda9ce728)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/770bc93c-fdf8-475c-a1d4-561b5ec56131/21224a70-e16d-4823-8c06-9890a3bbdc21_rw_1920.jpg?h=bf928ddbc9ead41f9ab46f6e7bdcc752)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/770bc93c-fdf8-475c-a1d4-561b5ec56131/5a0edab7-924f-4eea-9022-2d48740aa261_rw_1920.jpg?h=603febf9d48514739bf402a6cf2d66ec)