Design and build of a visually engaging and informative stand space for Ricoh to present the companies inspirational marketing solutions and direct mail opportunities at their first B2B Marketing Expo. The creation of a 25sqm stand space that gave the opportunity to display the key propositions and engage with physical samples across Direct Mail, DTG Printing and Ricoh’s Software Solutions. An immersive, distinctive and tactile space achieved through a graphical composition that brings synergy with a overarching creative framework, along with a palette of natural finishes to fuse a more human less formal tone to the overall effect.
