As part of a commitment to provide consumers with a fully-immersive brand experience the premium hospitality environments we have created for Laurent-Perrier use creative boldness, emotive connections and luxurious comfort to evoke Champagne elegance. Representing Laurent-Perrier in the choice of stylistic direction, materials, use of colour and the display of product. Over the course of the past decade, we have created unique Laurent-Perrier Champagne Lounges at some the UK’s most prestigious leisure, sports and hospitality venues, from the O2 Arena, Wembley Stadium and the Royal Albert Hall.